Please note this page refers to the Shop Front Festival 2018. There will not be a Shop Front Festival in 2019.  However there will be the fabulous SHOOT FESTIVAL on 4th – 7th APRIL 2019. DO come and support emerging artists from Coventry and Warwickshire. 



Experience the city centre in new ways

Theatre in shop fronts, pop-up performances in precincts, dancing in the streets – all putting people’s creative talents centre stage. There’s something for everyone to participate in at the first ever edition of Shop Front Festival. We warmly invite you to play, perform and enjoy the two-day city centre celebration.

Shop Front Festival features some of the UK’s most exciting new and established theatre makers and artists working in dance, circus, music, visual and outdoor arts, bringing together creative communities local to Coventry together with those from further afield.

Imagine your visit to Coventry city centre transformed

From 10am on Friday 23 March to 10.30pm on Saturday 24 March, you’ll find immersive and interactive performances and artworks in empty shop spaces, cafes, retail spaces and outdoors.  Most of these are FREE and suitable for people of all ages. Walk a mile in someone else’s shoes, star in a melodrama, play in an Actual Reality Arcade and don’t forget to join England’s favourite shopping pastime – queuing!

Discover What’s On:

About Shop Front Festival 2018 – An introduction from our artistic team

Friday 23 March – All Day Events, Timed Events, Shop Talk, Works in Progress and a Late Night Shopper

Saturday 24 March – Timed Events, Theatre Lab, You Do It, All Day Events and a Great Night Out

What’s On At A Glance – Easy-to-use listings and map

Downloadable PDF: What’s On At A Glance 

Downloadable Festival Brochure 

Ticketing: Most events are FREE, with no need to book. Some events are ticketed. Check event listings for more information, or visit to see all ticketed events at Shop Front Festival.


Shop Front Festival is presented by Chris O’Connell and Julia Negus, the writer and producer who run the award-winning Coventry-based Theatre Absolute, which has been operating out of the old Fishy Moores – a former ‘Chippy’ in City Arcade – since 2009, working with independent artistic director Orit Azaz and outdoor producer Lou Lomas.

The Shop Front Festival is supported by Coventry City of Culture Trust, Coventry City Council, Heart of England Community Foundation, Coventry Business Improvement District (BID), Backstage Trust, and 29th May Trust.